The Force Awakens, a film that was a complete re-hash of a certain older Star Wars movie, repackaged with a few new faces and some Disney charm had audiences across the world (for the most part) fall for it hook line and sinker. The Star Wars brand once again removing the common sense from our brain as we drool over things we’ve seen all those many times before. A blown up death star looking thing, a stormtrooper, an X-Wing, a Tie Fighter, another nostalgic nod to reassure itself its in a Star Wars movie and at the same time draining wallets across the globe as Force Awakens cracked the top ten domestic films in 2016.
Impressive but also disheartening to see that a film that lacked story, passion and originality managed to ween it’s way into the Top 10 (Albeit amongst some other unoriginal movies). However impressive this feat may be financially, Force Awakens did have the young talent of Daisy Ridley and John Boyega as it’s saving grace but aside from that we tore it apart like a superlaser to planet Jedha in our review.
It’s quite sad to me that films like this consistently do well and a high proportion of people always say ‘why can’t Hollywood make something original?’. A phrase that haunts me each and every day as it’s always said by the same people who are first in line to watch the latest Star Wars movie, the latest remake or the latest soulless creation that the Hollywood machine has churned out.
Stepping aside from death of good studio cinema (Jumanji remake anyone?) I do commend Disney and Lucasfilm for their good business sense but I still kind of feel the audience are always placed last in the pecking order. A usual meeting in these places must go a little something like: Execs to make money, money and more money, return on investment, profit, if we have some time we can add some story but if we haven’t got time we can re-hash an old one the audience won’t care or even realise, throw in some nostalgic things that people love about Star Wars and then people will totally think it’s new and original, and then i’m sure the list goes on and on and on until the audience is made to feel about as dumb as Jar Jar Binks without even realising.
Around 70% of its $936.7 million domestic haul came before 2016,and the other $284.7 million came early in 2016 catapulting it into the top 10.
As long as we keep suckling the teet of the franchise, they’ll keep churning out the sub-par content (Rogue One anyone?)
Please oh please give the audience some credit and respect, we’re not as dumb as you think we are. I love Star Wars with my heart and soul and that very soul is being torn out piece by piece until they finally release a film where that soul is salvageable. I still wait, Obi Wan Kenobi, you’re my only hope.