IMAX Corporation today announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to install the first pilot IMAX VR™ centre in Europe at its Printworks multiplex location in Manchester, England. Set to open by the end of 2016 this experience will deliver guests immersive, multi dimensional VR experiences including content and games.
Upon reading this news, I already have my shoes on ready to burst out of the door and on the next train to Manchester to see this in action. The first IMAX VR experience in Europe features a unique combination of premium technology that lets users see, feel, move and play in new worlds in a powerfully immersive and realistic way, much like IMAX® theatres offer moviegoers a differentiated and best-in-class film experience. IMAX is working with Acer and Starbreeze AB to incorporate next-generation headset-mounted display (HMD) technology that offers industry-leading resolution and an extra-wide peripheral field of view.
The centre will employ a new modular design that will consist of several futuristic “pods” to allow multiple players to enjoy interactive, exciting, moveable VR experiences. The pods, which are designed to optimize user mobility and interaction in virtual environments, can be adapted for specific content experiences – whether single or multi-user.
“We’re always looking for new ways to give our guests an even more immersive experience, so are very excited to be hosting Europe’s first IMAX VR centre at ODEON Printworks” said Paul Donovan, CEO of ODEON & UCI Cinemas Group. “We have a longstanding close relationship with IMAX which creates unforgettable experiences in many of our cinemas across Europe, so we are delighted to be alongside them again, at the cutting edge of innovation, to introduce and pilot awesome new technology which will delight our guests.”