I might need to go down to deed poll to change my name as Odeon Cinemas announces that anyone named David Brent can watch the hotly anticipated film David Brent: Life on the Road for free on opening weekend (19 August)
Celebrating the return of Ricky Gervais’ most famous alter ego, ODEON will be opening its doors to real life David Brents across the UK for free on opening weekend, rewarding those long-suffering Davids living with the same name as Slough’s most infamous boss.
The film catches up with Brent twelve years on from the BBC mockumentary ‘The Office’ to find he is now a travelling salesman with Lavichem, a cleaning and ladies’ personal hygiene products company. However, he hasn’t given up on his dream of rock stardom and is about to embark on a self-financed UK tour with his band, ‘Foregone Conclusion’. Assembling a group of session musicians who are just in it for the money, and talented rapper Dom (Ben Bailey Smith) in an attempt to gain street cred, Brent cashes in his pensions and takes unpaid leave in a bid to turn his dream into reality. Get ready to join David Brent on the road as he takes one last shot at fame and fortune.
Andy Edge, Commercial Director at ODEON UK & Ireland, said: “David Brent: Life on the Road promises to be a real comedy treat for Ricky Gervais and The Office fans alike, which is why we want to celebrate Brent’s silver screen debut with all the other real-life David Brents across the UK. We’ve got a whole host of great films hitting our screens this summer and can’t wait to welcome Gervais’ most iconic character to our cinemas for our guests to enjoy.”
Participating David Brents wishing to watch David Brent: Life on the Road for free on opening weekend (19 – 21 August) must bring a valid form of I.D. to claim their free ticket at their local ODEON.