Grimsby flops at the Box Office

Brothers Grimsby

Grimsby from Sony Pictures has fallen flat at the box office with a terrible opening of $3.2 million from over 2000 locations.

Considering the budget was $35 million it has quite some catching up to do but is already the biggest film flop of Sasha Baron Cohen’s career.

“We certainly wanted more,” said Rory Bruer to Variety, Sony’s distribution chief.  “Sacha is amazing and we love him, and we tried to crack the code on it, but it just didn’t happen for us.”