#FallForIMAX – IMAX Launches Enchanted Rose Website and Competition

To celebrate tomorrow’s release of Disney’s Beauty and the Beast, IMAX is delighted to announce the launch of their Enchanted Rose competition. Recreating one of the film’s most recognizable and beloved images, UK fans will use their tweets to make the rose’s petals drop one by one  – unlocking a host of exciting prizes as each petal falls, including a year’s supply of IMAX tickets.

 The petals will begin to fall as tweets containing the hashtag #FallForIMAX mount up, with the first petal dropping once the 200th tweet has been sent, and more falling as the tweeting continues. Fans whose tweets cause a petal to fall from the iconic rose will be rewarded with one of a selection of magical prizes, including one of two Beauty and the Beast limited edition fine china tea sets.

 You can see The Enchanted Rose here and the competition runs until Saturday 18th March.