The Industry Trust for IP Awareness and The Walt Disney Company today launched a collaboration on the highly-anticipated animated feature film, Moana. In the latest instalment in the Moments Worth Paying For campaign.
The 35” trailer, will run across cinema screens nationwide and features Dwayne Johnson speaking directly to the camera, as he shares with the audience what he thinks makes a great movie moment. According to Dwayne, it must look ‘amazing’, needs ‘blood pumping action’ and it has got to be watched with ‘good friends’! Before concluding that at the end of it all, adventures as huge as Moana, always need the big screen and are best seen at the cinema.
Dwayne Johnson continues to support The Industry Trust’s consumer education campaign, inspiring audiences to choose cinema and enjoy all those great movie moments worth paying for.